Case StudyFall 2024
Tesla Robotaxi Control
Exploring how Tesla owners could earn income by deploying their cars to an autonomous Robotaxi network.
- Role
- Product Designer, User Researcher
- Skills
- UI / UX, User Research, Prototyping, Testing
- Tools
- Figma, ChatGPT
- Timeline
- 12 Weeks
Overview
How can people benefit from an autonomous future?
Autonomous vehicles are one of the first ways this future will enter everyday life.
As they become more capable, they can change how we travel, work, and use our time.
Problem
Autonomous ride-hailing is built for corporate fleets.
Today, companies like Waymo, Tesla and Zoox operate the vehicles and capture the value.
Individual owners have no simple way to participate or earn from their cars.
Tesla’s Robotaxi Network Today
Today, Tesla operates its own Robotaxi fleet, leaving individual owners without a way to deploy their cars.
Solution
Tesla Robotaxi Control
Let Tesla owners put their vehicles to work.
The platform lets owners deploy, monitor, and earn from their vehicles.
It opens the network to more vehicles while giving owners a new way to benefit from autonomy.
Tesla’s Expanded Robotaxi Network
Opening the network to Tesla owners increases the available fleet while giving owners a way to earn from their vehicles.
Opening the network to Tesla owners increases the available fleet while giving owners a way to earn from their vehicles.
Final Designs
Main Hub
A real-time view of fleet activity, ride performance, earnings, and conditions, all on one screen.
Deploy your fleet
Customize the deployment of your vehicles to match your own timing, preferences, and operating style.
Analyze your numbers
View all of your financials and numbers regarding your Robotaxi fleet at one glance.
Manage your fleet
A complete system for overseeing your vehicles. Inspect the full fleet, and track operational metrics.
2 Years Later
Ramping up…
Tesla’s Robotaxi service now operates in limited areas of Austin, Dallas, Houston, Miami, Orlando, and Tampa, using Model Y and Cybercab vehicles.